As I try to figure out how to grow Cult Nails, I am finding it is a lot of work trying to do on your own. We don't have a Marketing budget right now as all the funds were spent on creating the colors we have done so far and the ones in the upcoming collection. Right now all sales made is going back in to the pot to make more polishes. We plan on creating a marketing budget towards the end of this year, so that we can hire a real PR company. So it is really all just word of mouth on the Internet spreading the Cult Nails love and hopefully that takes us through the first year! So far every one's support has been nothing short of amazing! I am so glad everyone is loving the colors and the formula! I am looking forward to making more of the colors you guys want in the future! I am working with a few bloggers to make their dream colors a reality, and that is so exciting for me! We are still working on the red holo - but I just don't want to get into the issues we are having with getting the materials needed to make this one happen! UGH!
ANYWAY - here is where I need help if you will call it that. We have spent a lot of time creating press kits. The kits include the 4 polishes and a CD-Rom with product information, pictures and company information. My goal is to get these press kits to Beauty Editors, Stylists, Manicurists and now onto the "big dog" blogs. Of course, I can't afford to send the product to everyone and the list will have to be small initially, but I want to try to get some PR started. With that said I have ZERO PR experience, so I am not even sure that this will work, but I figure I have to try!
So here is my question to you all. Does anyone have PR experience and if so can you just tell me if I am on the right track? Does anyone know of any Beauty Editors, Stylists or Manicurists that I should get this product in the hands of? As for bloggers, I am keeping a list of bloggers interested, I am trying to expand out of just nail blogs(although that will continue to be my main focus) and hit some beauty and fashion bloggers, but I haven't had much luck in getting them to respond to me(even when I am offering free product - go figure!. Although two of my ALL TIME favorite bloggers (1 nail that is breaking out and doing more beauty & 1 overall beauty) responded, and I sent them out products and now I wait holding my breathe for their reviews. (It could take about 2 months before we see them, these girls are seriously awesome at their reviews and there for are busy!) But as soon as they post, I will definitely let you all know!
Also if you have posted a review on your blog, please share the link here or on my Twitter page or on my Face Book page. Whether it is good or bad, I would love to see it! We send the links home to our parents each week too! Yeah I am corny like that! :)
LASTLY - Polish sales. My goal is to do random sales here and there on Twitter. But want your input. I can't afford to do as many sales as I would like right now since we are just starting up and I certainly can't afford anything crazy like 1/2 off polishes just yet, but I would like to do little things like free shipping or something here and there. So tell me what kind of sales do you want to see? I was debating on putting some sales here on the blog, but I like the idea of a quick sale on Twitter. But what do you think? Should they be here on the blog? On Face Book? I am open to all suggestions. Just let me know!
The links for my Twitter & Face Book pages can be found on the upper right hand corner of my blog! Come check me out there if you haven't already!