I gave a bottle to my cousin and one to my friend and neighbor. Both are cleaning fiends who wash their hands like a million times a day! They don't wear gloves when they clean and they are rough on their hands. My cousin wears nail polish occassionally, but I have given my friend the polish bug. The problem is she has an 18 month old, so she almost always ruins her manicure before it even dries! If you follow me on Twitter, you may have noticed she can't stop singing the praises of Wicked Fast!
|Devious Nature with Wicked Fast Top Coat. Sorry I was testing and didn't clean up yet!|
Can you see how shiny it is? Devious Nature is already shiny, but this just makes it look like it's still wet! I kid you not when I tell you this, I started by applying it on the pinky of my left hand and ended on the thumb of my right hand, and by the time I put the top coat on my thumb, the pinky was dry to the touch! AMAZING!!!
The other day I put on someone elses base coat, just to see if mine is really as good as I think, and someone else's polish. By the afternoon, I could see bubbles forming in the middle of my nails! Not polish drying bubbles, but like the polish was lifting in the middle and creating little air pockets under the polish! Grrr! Well that evening after work I had an appt for my daughter to get a pedicure for her birthday, and there was no way as the owner of Cult Nails I was going into a salon with my nails looking like that! So I literally had 15 minutes from when I got home, until we had to leave the house. I quickly removed the polish, put on my base coat, then two coats of Iconic, then topped it off with Wicked Fast and had two minutes to spare. So I went to the bathroom (cause you want to know that!) I mean I literally JUST finished applying top coat! But I figured well let's see if the top coat holds up! I was wicked careful not to bump my nails on anything, so the mani stayed in tact, but as I walked out the door, I friggin bump my pinky nail on the wall! Grrr! Guess what? It was fine! WAHOO!
One thing I did learn, and this may be weird, but I tend to test my polish dryness by licking the nail. If it's dry, my tongue will just run over the nail. If it's not, GROSS - that stuff tastes nasty! Probably not the best thing to do, but it is what I do. Well you can't do that with Wicked Fast. It seems to slow the drying time down. Isn't that the strangest thing?
Anyway, I am so excited about this stuff! We are hoping that we will be able to release this to the general public in October!!! I am trying to figure out the right price point for it. Putting it at $10 like the rest of my line makes sense, but it costs me more to make the top coat than the polish. BUT you go through top coat faster than polish and I for one do not want to pay $10 for top coat every month! OK when I say it like that, it kind of sounds dumb, $10 a month isn't too bad. LOL! But seriously, you know what I mean. There was a top coat once upon a time that I loved and it was only sold online and it was $8 and everytime I needed some, I would order 2 bottles and a polish or two just to make it worth it. Hmmm, how smart is that? But all their polish was $8 so the top coat just fell in line. But I am thinking, if I can financially do this, what if I did the top coat for $7? But then with shipping it would still be $10! That still kind of sucks when I can pick one up at Sally's almost as good for $7. But $7 is the cheapest I could go and still make money. And am I crazy for thinking that people think like me? I know I would be more likely to buy it for $7 than for $10 and since I would use it more often, I want it to be somewhat of an affordable luxury. But the flip side is it does cost more to make and some brands pass that cost along and increase the price of their nail treatments and top coats. But I hate that! It really frustrates me, so I am definitely not doing that! So I think as of right now, I am leaning towards the $7 for a bottle for the Wicked Fast. What do you guys think? Are you like me?