Thursday, October 20, 2011

Winter Collection: Super Powers Edition Sneak Peek!

I have been putting off posting much about our upcoming Winter collection: The Super Powers Collection for a few reasons. Nothing in the collection was working out right. I have to say I was pushed to the point, where I asked myself why I was doing this? Why am I working 40 - 50 hours a week in my day job and then coming home and working another 40+ hours a week on Cult Nails. Juan is also working 40+ hours a week on Cult Nails too. It is tiring and frustrating when things don't work out. I know the nature of creating a business has its ups and downs, and I was expecting it, but until you are actually living it, you don't realize how hard it really is. My laundry is so far behind, my house is never clean enough, a nice home cooked meal every night? Yeah right, in my dream world maybe! But then I log into Facebook, or Twitter or see the comments on here and I get re-energized all over again! You guys have no idea how much you mean to me! Truly, I have made so many friends through this process. I love that I can count on you guys for honest feedback and bring you into the polish creating world with me! Thank you a million times over for all you guys do!

Anyway the Winter collection is the collection that ws on the verge of being cancelled up until oh a few days ago actually. Seriously, I was just going to put out Clairvoyant and call it a day and start fresh next year. I was drafting the post announcement in my head already. After creating Clairvoyant (Unicorn Puke), nothing felt right. I thought maybe a collection of three cremes would go perfect with it, then I didn't want to do three cremes because my January collection is going to be 3-4 cremes. Then I made Time Traveler a perfect Slate Grey. Then I created a few duochromes and glass fleck glitters and a few more cremes. When I say I make at least 20 colors per collection and then whittle it down to the 4 colors, that is just the beginning. When I send the colors to the lab they send me anywhere from 1 - 5 incantations of each color I ask for. Imagine going through all that polish and picking only 4!

Well this time none of them felt right. Then in a fit of mixing one night, my ADD got the better of me and I started mixing things into what was slated to be Time Traveler. I mixed a pink/purple shimmer in to it and my heart stopped. It had to be a color. But when? How? I already had a test batch of 100 bottles of Time Traveler sitting in my storage, could I really change it instead of completing the order I already had for Time Traveler? What would I do with those 100 bottles? Could I do both? F it, I sent the new mix to the lab - I had to have this color.

The other color was a taupe with the silver/pink/blue shimmer of Let Me Fly and My Kind of Cool Aid. I am thinking that shimmer is my thing, I want it in everything! But here is how this color came to be: I saw these shoes and they were amazing and I had to have them, and I kept thinking I need to bottle this taupe! Then when I really looked the shoes had my shimmer! OMG! I HAVE to make this a color - NOW! So I mixed and mixed until I had it perfect. But somehow the lab couldn't match it. Then low and behold, I see these collections releasing and not one but three brands released it! Oh no! I did it again! I came up with a color other people were creating! How do I keep doing that? But I was down to the wire and I knew when the color came in from the lab I was going to be on the hook for the color. My heart sank. I was going to knowingly release something exactly or almost exactly to what other people already have. :( But lady luck was on my side. Sometimes I swear our chemist is a little color blind because my sample came back brown not taupe. Like chocolate milk brown. And it was beautiful and stunning and perfect and not what I asked for, but it is so right all at the same time. YAY! Another color finalized!

So now we are down to the wire, I had to pick between four colors choices. 1. A perfect retro red that whenever I wear it people stop to ask me who makes that red, 2. The pink jelly with duochrome glass fleck glitter, 3. The vivid blue with gold shimmer and pink flakes created by another blogger or 4. The perfect Navy opaque jelly created for a follower. I narrowed it down to two colors posted them on Facebook and let you guys decide. The Navy Jelly ended up winning by 1 vote! Can you believe it?

Now the Winter collection was set to release November 18th, but we need 6 - 8 weeks to fill an order after we create the colors and finalize which ones we want. So that means I'll be lucky to have them the week before Christmas at this rate! But many of the delays happened because of our lab, so we are BEGGING to have some strings pulled and get our collection to us by Nov 15th since we have been telling them we need it by then since July. If it happens we will be on target for our Nov 18th release! I should know by tomorrow if this is going to happen. Fingers crossed!

OK so enough blabber - you guys want to see the collection right? Well I have been busy packing orders and packing polishes we are donating and numbering the Unicorn Puke bottles and getting all that together, so forgive my pictures, they were taken a while ago or quickly tonight. I will try to get some better ones up as soon as I have more time. Oh and Time Traveler is no longer the grey. Yeah we changed it up a bit by popular request. The grey has a new name and Time Traveler will be the blue jelly. :)

I introduce to you our Super Powers Collection!

Mind Control - Slate Grey with intense bursts of pink/purple shimmer. Control your mind and the minds of those around you with this amazing polish. It'll be difficult for your mortal enemy to concentrate on anything other than your stunning nails when wearing this color!


Power Thief - A muddy brown with intense shimmer that sparkles silver, pink or blue. A power thief can steal all the super powers from those around them and use them for their own purpose. Imagine all those powers being "muddled" together and at your finger tips!


Time Traveler - A perfect opaque navy jelly polish. I was thinking this one would have something to do with a water super power. But those in the know quickly corrected me and let me know that this was Time Traveler thanks to Dr. Who. I remember that show from when I was a kid and I never got past the opening music because it scared me, so regretfully, I can't say I know exactly what they are talking about, but I'll take their word for it! :)

And last but certainly not least - Clairvoyant. A perfect purple jelly with a rainbow of flakes. In looking into my future, I knew I had to have this color, who knew that it would become a reality! Wear this and see your future clearly - it'll be amazing!
One coat on index finger, two on middle finger and three on the other two fingers.
So there you have it, our soon (hopefully) to be released Super Power collection! Once I have a better date, I will pass it on to you guys!  So what do you think? Worth the hassle?

24 comments:

  1. i love all of these...got so many ideas just looking!

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  2. Missed out on Unicorn Puke :( Can't wait for clairvoyant!

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  3. I cannot wait for the blue jelly! I have collected a number of navy jellies from Illamasqua, Butter London, Deborah Lippmann, and more. None are quite what I want them to be! I can't wait, I somehow KNOW it will work for me!

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  4. Oh, so beautiful they all are!!

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  5. I can't wait for this collection!!!

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  6. Power Thief will be mine, oh yes it will be mine! :-)

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  7. Oh. My. Gawsh!!! I saw Time Traveler and got so excited. My holy grail polish is a perfect cobalt blue jelly. Could this be it? I am so excited for this to launch so I can order it and find out. :D I am also thinking that I neeeed Clarivoyant.

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  8. Oh My GOSH!I LOVE Power Thief and I voted for Time Traveler so I am uber excited for that one as well. Ok, who are we kidding here, I want them all!! Must save my birthday monies for these :)

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  9. Looks awesome! Love that you renamed the navy blue jelly Time Traveler-- perfect! Can't wait for this collection! Thanks for sharing with us!

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  10. I really love reading the backstory of what goes into creating your polish collections - I had no idea it was so involved! I'm so glad I found your site, your company, and your blog in its (fairly) early stages, since watching you grow & change is wonderfully satisfying. Thank you for putting your everything into this great business and products.

    That being said, these colors are great! I'm looking forward to getting the whole collection, no matter when you can get it out to your fans! If only I was a blogger...(sigh).

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  11. Well I ADORE Dr. Who - it's so cheesy it could never be scary and it's never too late to get hooked.*grin* Even if a navy jelly were not awesome in a bottle, I'd have to have it for the Dr. Who connection alone! Of course I'll need all of them, but is it bad if I'm excited for January too? Creme is my favorite finish and they're getting rarer - LOL!

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  12. Oh wow Maria! Thanks for your hard work and perserverance. These polishes are gorgeous. And thank you, thank you for the blue jelly. Squeeee!

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  13. I already ordered Unicorn Puke, and I think that Time Traveler and Mind Control will have to be mine very, very soon!

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  14. These are all so pretty, I can't wait to add them to my collection, either November or December, I will wait and continue to dream......

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  15. Oh you just have to know that I WILL be ordering them all. I really super duper appreciate all the work you put into these. I might have to add another bottle of top coat by the time ordering comes up from these as well... it's AWESOME!

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  16. Is Clairvoyant exactly like Unicorn Puke or a little different?

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  17. I am so excited - especially about Clairvoyant (and not just because of how I feel proud of the name lol)! Not to mention, I've been meaning to try your new top coat and base coat, they look fabulous :D

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  18. I love Dr Who, so Time Traveler is a must for me! Clairvoyance is super gorgeous! I missed out on UP, so I HAVE to have that one!
    Okay...I might need all 4 colors...lol

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  19. Amazing winter collection! Gotta get!

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  20. Oh c***, looks like my polish budget is going down the drain...

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  21. And she does it again. Maria knocks it out of the park! Thank you once again for bringing us gorgeousness beyond no other!! I can't wait!!

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