Thursday, July 12, 2012

Ch-Ch-Changes

Man it has been a busy two days. I'm beginning to think you all like Coco's polishes better than mine! LOL! That's OK, it is definitely different than anything I have done, so it is a nice change of pace. But wait until you see what we have for the rest of the year.

Our long awaited, and more than slightly derailed duplicitous collection is set to release some time in September. These are all top coats. Yup a collection of top coats. 5 of them to be exact. But what a great way to change up a mani, than with these two timing toppers. I've shared three of them previously and will share them again along with the other two in the coming weeks.

Then our last collection of 2012 is AMAZEBALLS! Seriously, this collection, OMG, it just has me flushed thinking about it. We are calling it Behind Closed Doors. I'll let you guess on the colors but the names of the colors are: Flushed (yup based on how it makes me feel), Bitten, Disciplined, After Glow and Coveted. I can tell you even if you try, you will not guess the colors right. Well hmmm that could be a contest in the future... I will show you guys these in September. But I will keep them under wraps until then. (Well some of you may have seen a sneak peak of one of the colors on FB.)

But back to the hear and now and some exciting and perhaps not so exciting changes. We really like the way this sale is going. Having the collection at pre-sale prices but shipping each day seems to be going much smoother than pre-sale events. So we are going to do Preview Pricing for future collections  rather than pre-sales from now on. We will offer the collection at the reduced pricing we used during pre-sale as a collection preview special. It will be for the full collection only, so those of you who want the entire collection can get it early and save a few bucks. Then about a week after the preview pricing, we will post all the colors for sale at the regular price individually or as a collection. What do you guys think?

As for the not so good. We have been informed that the prices on making some of our polishes is going up. :( We are not raising prices at this point. We have been given advance notice and are trying to restock some colors at our existing price point so we can have time to figure out where we can maybe cut costs to keep our pricing the same. We won't cut costs on our product, but perhaps on our business infrastructure there is something that we can do more efficiently to save money.

But what that most likely means is that we will have to discontinue some colors in order to continue to provide fresh colors and to be able to afford to grow our business. This means we will be looking at which colors should make it into our Cult Classics line. These will be the core colors of our company, then the others will go away when they sell out and will not return. We are tossing the idea of putting them in the Cult Vault and possibly re-releasing them in future years, but we aren't sure yet. What we want to be able to do is provide you with a great group of colors as part of our core line and then keep things fresh with an ever changing array of colors. We believe this will help control costs as well. Once we know which colors are going away, we will let you all know in case it is one you had your heart set on, so you can be sure to get it before hand.

Lastly International customers (with the exception of Canada) I have a bit of sad news, but not too sad. (hopefully). Our shipping prices are going up. We audited our shipping per location and found that we are losing between $2 - 3 per order for shipping. That means you may pay $11 but it is costing us $13 or more to send it. When we calculated our total loss on shipping costs we were a bit floored. So after careful review we are going to have to increase International shipping by $2-3 per location. :( However we are going to keep orders over $75 as free shipping and we are not going to increase the rates until after we come back from vacation. (I wanted to do it effective August 1st, but I know Juan isn't going to want to mess around with the site when he could be hanging with his family, so we are making it effective August 7th - my birthday ironically). I didn't want to do it now in the middle of a launch, that just didn't feel right to me and I wanted to give my loyal International friends enough notice so if that cost difference means ordering or not ordering, you can stock up now. I would hate to plan an order, budget for it and then find out it's different than I thought, so I wanted to give you all advance warning.

Many of you have been with us since the beginning and I want to make sure we stay true to who we are as we grow this business. We have always been pretty open and I don't want to change that. So for now some of this is just potential changes, while others are definite. But either way, we hope you still stick with us as we grow the Cult!

15 comments:

  1. How awesome it is that you are talking about your business "a few years down the road" - - I LOVE IT!

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  2. I love the idea of a "Cult Classics" and adding colors.
    Janet

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  3. Even though there are going to be so many changes... I just love this post!! Shows your great customer care :))

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  4. I am so deeply touched by the fact that you are just so up front and honest about the coming changes and what it will mean for your customers. You have to be one of the best nail polishes businesses out there <3 Thank you so much for your continued incredible business practices.

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  5. Thank you so much for the honesty! :) Keep up the good work!

    I am so excited for the upcoming collections (and Coco's Untamed, which I just ordered last night)! I also love the great idea of a core collection. I do hope it will have a good amount of cremes and some glitters though.

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  6. Maria, thanks so much for always keeping us apprised of things you deal with behind the scenes. As a customer it's so helpful to know that you really do put thought and care into each and every one of your business decisions, and that those decisions aren't just about improving the bottom line of your business, but in retaining your loyal customers. I appreciate your beautiful polishes and the way you choose to run your business! Congratulations on your success! Oh, and Coco's too! :)

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  7. This post just reminds me of why I love Cult Nails so much :')

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  8. I hope I get a job before My Kind of Cool Aid runs out. When I bought the Divas and Drama collection My Kind of Kool Aid was sold out.

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  9. Thank you so much for this post. All are great ideas, and will allow you to continually provide us with more pretties =)
    I also want to say, that I create my business model with much inspiration from you.
    Thank you!

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  10. Awesome!!! I'm so happy for you guys and all if your success! And you go Coco! (I'm typing with my own Coco on my lap...) anyways, can't wait to see what else you guys have up your sleeves!!

    xo,
    Heather @ Glitter and Gloss

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  11. Thanks to you all. Love your work and appreciate your communication with your client base.

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  12. I think your business savvy truly shines through this post. I wish you all of the best for your continued success. You are an inspiration to all young businesswomen out there! Good luck to you.

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  13. Thank you for being honest with us. I'm ordering the new collection today. So excited! I can't wait to get them! I do enjoy the new "pre-order" system. You do what you have to do to make your business work & we'll be here waiting for the fancy polishes!

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  14. You know, the fact that you're so honest about everything going on is great. And thank you in advance for the early notice about colors that may be discontinued... though, if you add them to a separate section, I'm sure people wouldn't mind paying more for a handful of specific colors if the majority remained the same price!

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