Thursday, December 20, 2012

Price Increase Effective Jan 1, 2013

It is with heavy heart that we are increasing the prices of our polishes starting on Jan 1, 2013. I know I have mentioned it before, but we can't put it off anymore. As you know when we started our line it was the beginning of the polish boom. Now with so many new lines out there, existing lines growing and many more new lines coming out every day, supplies are getting more and more expensive. As a small polish line our negotiating power is not what it is for much larger companies. Add to that, we feel very strongly about all our ingredients being sourced in the U.S. and made in the U.S. U.S. made supplies are always a little more expensive. Our costs have already gone up several months ago, but we have been holding off as long as we could. But now we are seeing an even higher spike for polishes with certain ingredients like glitter, or metallic flakes and our base and top coats. The more specialized the ingredient, the higher the cost. SO after much discussion and review, we have made the decision that our prices have to go up if we are to continue our brand. We pride ourselves on being an affordable luxury brand of polish and we hope to continue that. When we started we knew our price point should have been higher, but I really wanted to keep it at the $10 mark. So essentially we are going with the prices that we should have started with, which is still lower than where it is recommended to be, but hey, I am who I am, and I refuse to go higher. I will continue to push where I can.

Effective Jan 1, 2012 all nail lacquers will start at $12. There may be some that go up to $15 based on effect, but not if I can help it. At this point all will be $12. Our treatments will increase to $10. We will continue to offer price breaks for most new collections during a preview pricing week. We will still do occasional sales as we can as well. You know how much I love a good sale! We will navigate through this new increase together and adjust everything else like sales along the way, in a way that can make everyone happy.

We are also looking for distributors in the following areas: Canada, Singapore, Australia, New Zealand, UK and Brazil. We hope that this could be an option for our international customers to buy our polishes more locally through other online stores or brick and mortar locations. As we add these options, we will announce it here and on our Facebook page.

And lastly we do have some Limited Edition colors that are running under 200 in availability. When they are gone, they will be gone for good. Those colors are: Seduction, Manipulative, Mind Control and Enigmatic.

I was thinking of doing one last sale before the year ends, but really the only thing we came up with is some amazing deals if the world does in fact end! ;) OK, OK, seriously though, I would love to have one more sale before the New Year, but time is a factor and I have a lot of personal obligations in the next week that will keep me fairly busy, so I'm not sure I can swing a sale just yet. But I think I will figure something out for you guys! Just think, if the world does end, then this whole post is baseless! But let's hope that's not the case!

Thank you all for sticking by us and joining the Cult and we hope you choose to stay with us in 2013! Plus you don't want to miss your chance to win a pair of 1 carat diamond earrings do you? Yup, you heard right, we have a spectacular surprise coming in Jan for Cult Nails 2nd Birthday! More news on that coming soon!