Thursday, December 20, 2012

Price Increase Effective Jan 1, 2013

It is with heavy heart that we are increasing the prices of our polishes starting on Jan 1, 2013. I know I have mentioned it before, but we can't put it off anymore. As you know when we started our line it was the beginning of the polish boom. Now with so many new lines out there, existing lines growing and many more new lines coming out every day, supplies are getting more and more expensive. As a small polish line our negotiating power is not what it is for much larger companies. Add to that, we feel very strongly about all our ingredients being sourced in the U.S. and made in the U.S. U.S. made supplies are always a little more expensive. Our costs have already gone up several months ago, but we have been holding off as long as we could. But now we are seeing an even higher spike for polishes with certain ingredients like glitter, or metallic flakes and our base and top coats. The more specialized the ingredient, the higher the cost. SO after much discussion and review, we have made the decision that our prices have to go up if we are to continue our brand. We pride ourselves on being an affordable luxury brand of polish and we hope to continue that. When we started we knew our price point should have been higher, but I really wanted to keep it at the $10 mark. So essentially we are going with the prices that we should have started with, which is still lower than where it is recommended to be, but hey, I am who I am, and I refuse to go higher. I will continue to push where I can.

Effective Jan 1, 2012 all nail lacquers will start at $12. There may be some that go up to $15 based on effect, but not if I can help it. At this point all will be $12. Our treatments will increase to $10. We will continue to offer price breaks for most new collections during a preview pricing week. We will still do occasional sales as we can as well. You know how much I love a good sale! We will navigate through this new increase together and adjust everything else like sales along the way, in a way that can make everyone happy.

We are also looking for distributors in the following areas: Canada, Singapore, Australia, New Zealand, UK and Brazil. We hope that this could be an option for our international customers to buy our polishes more locally through other online stores or brick and mortar locations. As we add these options, we will announce it here and on our Facebook page.

And lastly we do have some Limited Edition colors that are running under 200 in availability. When they are gone, they will be gone for good. Those colors are: Seduction, Manipulative, Mind Control and Enigmatic.

I was thinking of doing one last sale before the year ends, but really the only thing we came up with is some amazing deals if the world does in fact end! ;) OK, OK, seriously though, I would love to have one more sale before the New Year, but time is a factor and I have a lot of personal obligations in the next week that will keep me fairly busy, so I'm not sure I can swing a sale just yet. But I think I will figure something out for you guys! Just think, if the world does end, then this whole post is baseless! But let's hope that's not the case!

Thank you all for sticking by us and joining the Cult and we hope you choose to stay with us in 2013! Plus you don't want to miss your chance to win a pair of 1 carat diamond earrings do you? Yup, you heard right, we have a spectacular surprise coming in Jan for Cult Nails 2nd Birthday! More news on that coming soon!

13 comments:

  1. Thank you for trying so hard to keep your prices down. ♥

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  2. Your polishes are more than worth the increase. I know for sure I won't be going anywhere.

    Also, for Canadian distribution if it hasn't happened already maybe a dialogue with Nail Polish Canada. They carry an amazing amount of products and are incredibly good to their customers. Earlier this year they opened a survey to see which brands we would like to see brought in and Cult Nails was most definitely on the list. Just a small thought.
    Can't wait to see what you bring out next :)

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  3. In the end, your business has to be profitable for it to continue. Your care of your customers really shines through, though, and that is what makes any price increase easier to bear.

    Thank you so much for the wonderful lacquers and for sharing so openly with us as time has gone by. I hope you'll look toward the good in this - onward, Cult Nails! - and have a joyous holiday season!

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  4. Maybe it would be less work on you not to have the sales and keep the price the same? I hope this works for you, but I can't afford $12 for one polish on a routine basis, much less $15, sorry!~

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  5. Oh no, this is so sad :( It's unfortunate that the cost of supplies has gone up but I thought the original price was still pricy, now that it has gone up I am unsure If I will be able to support the brand with future purchases.

    My typical polish purchase for the standard salon brands (Essie, Orly, China Glaze and OPI) it between $4 and $8 max. I understand you gotta do what you gotta do, but it still sucks. I think the suppliers are taking advantage of the boom in polish popularity lately and raising their prices because they can, not necessarily because they have to.

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  6. Well I'll certainly be sticking around! I'm definitely willing to pay an extra $2-$5 for the wonderful quality you provide in your products! The next collection is my birthday present; I get bouncy just thinking about it!

    Plus, this could be the motivation I need to break my canned drink habit....Diet Dr. Pepper vs nail polish? No contest! :D

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  7. that's alright, we still love you! it's not the price which brought us to you in the first place but your work ethic and your love of the brand...and also the willingness to share details of your work and life with your Cult followers :)

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  8. As always, I appreciate you taking the time explain what's going on! I'll definitely continue to be a customer. :)

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  9. I won't let this scare me away from my culties, the quality is simply awsome, the colors are stunning, the creators are the most generous/beautiful/funny/loving people, the community is the best (love all the #hardcoreculties) ... but I just realised another reason to look forward when you will be one of the big ones, so we can have lower prices again... haha Need more people to Join The Cult!

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  10. Cannot wait for news about the birthday surprise! I am also excited to see what gets released with the wax finish black that Marta at Chit Chat Nails seems to love so much :)

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  11. I love Cult Nails polishes and have 22 CN polishes plus the base and top coat...but in all honesty from now on, a shade is really going to have speak to me in order for me to buy it. It's going to have to be one that I just can't stop thinking about. I do understand that you have to do what you have to do to stay in business, but for me $12 is just a bit too much.

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  12. I was thinking about skipping glitter nail polish this season, but not anymore, thanks a lot!!!! nail art

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