Our January release polishes were delayed in filling at the lab. (Is there anything new here?) We plan for delays, but of course even with our planning, they are even more delayed than usual. We were expecting to have them in our hands by mid December, so we could start the photos, sending them to bloggers, getting the marketing materials ready etc... And of course that is already a bit delayed since in the "real" world of marketing these things are done about 3-4 months prior to a release. But we aren't there yet, and the rush is kind of fun. We wanted to do a big bang 2 year anniversary thing, and now our 2 year Cultiversary is here and my polishes are not! GRRR! I should have them next week though. Which means it will be a mad rush to get things done once they arrive! The joy!
So what did we have planned? Well we have a few colors that have been out of stock and should have been completed in November and were also delayed, but will finally here next week. So we wanted to do some kind of 2 year anniversary special and re-introduction on these polishes. But I will keep that under my hat for now. But as soon as we are ready we will announce it!
We are finally releasing our wax finish black lacquer called Fetish. This one was created by Juan over a year ago as a matte black. I was like, yeah yeah whatever! But I grabbed it instead of Nevermore one day and was like what is wrong with my polish? Why is it drying to this waxy looking finish? When Juan explained it was his matte, I was hanging my head for dismissing him months earlier. It was beautiful! I posted on my Facebook page and the response was overwhelming. I even received emails about that black. Finally I had the lab make me a few more and sent them out to some trusted Culties for opinions and again overwhelming response, so we decided to make it part of our line! So it is with great excitement that this one is coming out!
The one color that has been one of the hardest to accomplish is the one coat white every one wants. We are pretty darn close. By "lab standards" it is a one coat white. What that means is it passes all lab tests/requirements to be called a one coat white. (I think the lab hates me now! lol!) For me I would say it is a 1 1/2 coater. By that I mean it is self leveling, so if you paint a coat on and then just leave it while you paint your other nails, don't fuss over it, it self levels out and you actually may not need another coat. I tested this numerous times on my previous dagger length nails and tips and friends and most of the time one coat was fine, sometimes however some nails needed a second coat. My girls love it so much that in a month we are down to less than 1/2 a bottle! We tried a few that had more pigment to be one coat, but then it was just too thick and I just didn't like it. I wanted that buttery smooth consistency our cremes are known for. So I won't claim this is a one coat white, but it is so darn close and I can't tell you just how pleased I am with it! It is just absolutely amazing and I can't wait to unveil Tempest!
The last color is Blaze! It is a combination of gold and copper glitter with a teeny tiny splatter of silver glitter thrown in. I LOVE LOVE LOVE this color. I actually intended on releasing this in December of 2011 and for one reason or another it didn't make the final cut. But like so many other Cult colors, I have been using it repeatedly in mani's and finally just had to release it, since it's one of my favorites.
Then there is the Diamond earrings give away! A friend mentioned putting gemstones like diamonds, emeralds etc inside the polish and making them all fake but one. This was last year WAY before the black diamond polish that has been all over the news! Dang it why didn't I listen to her?! I spun the idea around and around and just couldn't "ruin" a gemstone in polish. I knew I had to do something, but not sure just what. I have been working on this for about 6 months now and finally I decided we are going to do a test run with earrings on a limited edition polish in January. So basically, attached to each bottle of Blaze will be a velvet pouch. Inside the pouch will be a pair of CZ earrings. BUT inside one pouch will be a pair of 1 carat real diamond earrings valued at about $1700!! AND if that wasn't enough, 2 more bottles will have a pair of real 1/2 carat diamond earrings valued at about $700 each! So that is 3 pairs of real earrings! I am so flipping excited to give these away! We will put in the pouch which ones are real, wrap the burritos, mix them all up and who knows who will end up with the winning pairs! How cool is that? If it goes well, then future collections may feature another gem in one limited edition color! We would love to see this as a regular feature. and include more and more real stones as we go!
There will be an official announcement soon with all the details of our 2 year specials and collection announcement, but I am too excited to keep it to myself any longer! So stay tuned for more soon!