Back in 2010 when we decided that we were going to take the plunge and start Cult Nails, it took us months to figure out what we wanted to call our brand. We did a lot of brainstorming with friends and family. We then did a lot of research making sure no one had the name or anything close. We worked hard on creating our identity. Created our slogan and hashtags. It took a lot of blood, sweat and tears to make it as far as we have come. Some of those tears involved me curled in a ball on the bathroom floor, but hey, I'm nothing if not passionate about my job! We did this by making a lot of sacrifices to make this dream a reality. It is still a labor of love and takes most of our free time. It's still just John and I plugging away day and night! We also have a group of friends who come in anytime there is a new collection to help. I don't even need to call and ask for the help half the time, they see a new collection announcement and they text me right away asking when they can help. How cool is that? And when I do call, they drop everything for us.
We have always been pretty open about a lot of how we run our business. We have shared the ups and the downs. So believe me, if we started anything else besides Cult Nails, we would let you know. We would be shouting it from the roof tops or at least excitedly typing it from our keyboards on every avenue of social media that we can!
To have a company come along and try to take our identity has been heartbreaking. We don't know if it was on purpose or not, nor will we speculate. We like to believe everyone has a kind heart and that this was not intentional. But I do know without a shadow of a doubt that we were first. I could say so much more, and I have with close friends. But here in the online world, I think I will just try as hard as I can to hold my head up high, keep working hard to exceed your expectations, and do what I need to do as a business owner to protect our brand identity. I did not want to make a public announcement, but with the number of emails and questions we are receiving, we felt we needed to let you know we are the home of Cult Nails and Cult Nails only.
But while I have your attention, I just wanted to say thank you! We know that if it wasn't for the support we have received from all of the individuals in the online nail and beauty community, we would not have achieved the level of success we have. We believe that we earned that support by providing a quality product and excellent customer service. We continue to strive to exceed your expectations every day. But even with that, the vocal support from Bloggers, IGers, Twitterers (?), FBers, and everyone else in between has meant the world to us!
With all the amazing options you have for nail polish, the fact that I see the same names ordering today as from day one, warms my heart every time. I see an order from Sheila or Gail or Alli or Eleanor or Natalie and so many more, and I get giddy and corny and say "Oh hey girl! Thanks for coming back!" even though I know they can't hear me, I figure they can feel it. When we notice a new name, we often put a little "Welcome to the Cult" note in the box. Sometimes it gets a little hectic, but we never stop appreciating our customers. I wonder how many other companies get the awesome words of encouragement, notes just saying hi or a joke or silly instruction like we do? I have had the pleasure of meeting so many people through Cult Nails, some have even become great friends. I love when someone new finds out about our brand. I get to share the experience every time! I love when people interact on social media. I feel like we created more than a brand, but a community of polish lovers that includes so many different types of people. People that I would not necessarily meet in the normal course of life, that I have been blessed with meeting. So any other brand can come along and call themselves whatever they want, I cherish the people I have been able to gain in my life more than the name of our company. And those friendships aren't going anywhere. In fact, I hope to make many more friendships in 2014, and I hope to meet many more of you this year! I want to have Cult parties and meet other Culties from all over! What I am saying is Thank you to all our supporters! Thank you to all those concerned! Thank you for having our back! Thank you for loving our polish! Thank you for letting me into your life! Thank you for being a Cultie! Thank you for being a friend! (Now I sound like a Golden Girl! LOL!) Thank you! And for anyone reading this who has yet to join the Cult, Welcome to THE Cult! You don't ever have to buy a polish to be a member of this Cult. We welcome everyone with open arms. And that is really all I can say.
Thank you for joining our Cult!